The Indian TV market is fast moving towards adopting smart TVs, mostly thanks to the fact that companies such as Xiaomi have popularised the idea of owning a smart TV and their low pricing model have allowed more people to get into the segment.
However, while we allcredit Xiaomi, and other (mostly) Chinese brands for bringing about the smart TV revolution in India, Amazon India’s data shows that major brands such as Samsung and LG still hold a strong place in the hearts and minds of Indian consumers.