Ads Coming to WhatsApp Soon; Facebook Had Plans in Place Even Before 2014 Acquisition
Oct. 1, 2018Facebook is reportedly gearing up to start showing ads on WhatsApp and is already working on the ad placement tools in the Status section of the app’s iOS version.
Now, new reports are shedding light on Facebook’s plans to bring ads to WhatsApp. Popular WhatsApp tracker WABetaInfo recently tweeted that WhatsApp is working on implementing ads in the iOS app.
Acton added theFacebook wants to link user account to their WhatsApp numbersto enable greater data sharing with Facebook, presumably for targeted ads.WhatsApp’s privacy policy already statesthat it shares some user data with Facebook, the linking of the two accounts would be the final piece of the puzzle, that connects two huge data sets.
The reason WhatsApp founders left Facebook seems to be getting more clear with each new report. Koum was reportedly disappointed with how Facebook had quickly turned back on the promises it made when it acquired WhatsApp, and ultimately quit. Acton also said that it was a difficult time for the two as they grappled with what would happen to the app they had created.
