After Smartphones, Xiaomi Will Now Make Mi TVs in India
Oct. 4, 2018After dominating the Indian smartphone market for four consecutive quarters, Chinese electronics giant Xiaomi today announced that it will manufacture its popularMi LED TVsin the country.
Xiaomi has partnered with Noida-based Dixon Technologies to locally manufacture Mi LED TVs at the state-of-the-art facility in Tirupati which was inaugurated by state Chief Minister N. Chandrababu Naidu.
“I have a vision of making Tirupati an IT Hub, offering a one-stop solution for leading electronics players encompassing the entire life cycle of and ecosystem in electronics from design to death,” Naidu told the gathering here.
“I am delighted to welcome Xiaomi, the undisputed leader of ‘Smart TVs’ in India, along with Dixon Technologies to the holy city of Tirupati and to the family of other leading electronics players that will help showcase the state as an example of transparent governance,” the chief minister added.Mi TV 4 Pro
“After a successful smartphone journey, we are beginning a new chapter with Mi LED TV manufacturing in India. We are already the number one Smart TV brand in India, and we hope that with our increased focus on local manufacturing, we would be able to increase our supply and reach out to many more Mi Fans,” Manu Jain, Vice President, Xiaomi and Managing Director,Xiaomi India, told reporters here.
The new plant will start local assembly with Mi LED Smart TV 4A 80cm (32-inch) and Mi LED Smart TV 4A 180cm (43-inch) for now.
“Our target is to get an ecosystem in state where $250 billion worth of electronics manufacturing will happen, which is half of the country’s consumption of electronics in India every year,” noted state IT Minister Nara Lokesh.
The company has also ventured into the smart home category in India, by introducingair and water purifiers, projectors,security cameras, televisions and kitchen equipment, among others.
Xiaomi has announced a new generation ofAndroid TV-integratedMi LED TVs with voice assistance, Mi Air Purifier 2S andMi Home Security Camera 360with ‘talk-back’ feature at affordable prices.
At present, the company has four ‘Mi Home Experience Stores’ in Bengaluru, Chennai, Mumbai and Delhi and 36 ‘Mi Home’ stores across India.
