Airtel Could Offer Free Netflix Subscription Through Airtel TV App
Apr. 19, 2018Sources familiar with the matter told PTI that:
“Netflix and Airtel are in advanced discussions for an exclusive tie-up to offer Netflix content to Airtel mobile customers. Several rounds of discussions have been completed between the two companies and the deal could be announced in the coming weeks.”
As of now, neither Airtel norNetflixhave revealed any information about the offer. It’s worth noting that Airtel and Netflix already have a partnership under which Airtel offers access to the Netflix app on its internet and direct-to-home service platforms.
The sources further added that:
If that’s the case then Airtel stands to benefit greatly from the partnership as streaming Netflix on mobile devices uses a significant amount of data, thereby directly increasing Airtel’s sales. Netflix also stands to increase its reach in the country, as more users are likely to use the service if it’s offered to them for free.
