Global spending on mobile apps and games reportedly continued to grow throughout the first half of this year, with Apple’s App Store continuing to dominate Google Play by a large margin. According to the latest Store Intelligence report from Sensor Tower, the two largest mobile stores in the world generated a combined $39.7 billion in revenues, with the former accounting for an estimated $25.5 billion, while the latter could only muster $14.2 billion.
Mobile game spending was up 11.3 percent Y/Y in the first half, reaching an estimated $29.6 billion across both stores. The top-grossing game during the period was Tencent’sHonor of Kings, which grossed more than $728 million, not including China’s third-party Android stores.Fate/Grand Orderfrom Sony Aniplex moved to No. 2, grossing an estimated $628 million, whileMonster Strikefrom Mixi dropped to No. 3 overall, generating approximately $566 million. Perpetual fan-favoriteCandy Crush Sagafrom King came in at No. 4, while Tencent’s cult-hit,PUBG Mobile, rounded out the top-five.
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