There was no impact on supply issues owing to of new coronavirus in the first two months on Apple shipment in India and industry experts are still assessing the full impact.
Apple is taking nascent steps in India market, specifically looking at not just its attractive domestic market but rather as an export hub, shipping iPhones to other markets, including Europe.
To recall, Apple supplier Wistron assembled low-end iPhone SE (now discontinued) and is now assembling iPhone 6S and iPhone 7 at its Bengaluru facility. The highest-selling iPhone XR is now being manufactured at Apple supplier Foxconn’s facility in Sriperumbudur, Chennai.
Given that the smartphone is an extension of one”s lifestyle, today”s affluent consumers, and mostly early tech adopters, are seeking the latest and the best.“For instance, Apple iPhone loyalists have embraced the latest iPhone 11 Pro Max,”Ram noted.