Competition among video-streaming services is expected to reach a crescendo with thelaunch of Apple TV+,Disney+and HBO Max in the coming months. In expectation of the impending launch, incumbents, such as Amazon and Netflix, are reportedly spending the big bucks on original content, bigger stars and more ostentatious production.
According to a recent report fromThe Wall Street Journal, most of the newer original shows are spending anywhere between $8 million and $15 million per episode, which is significantly higher than the $4.5 million per episode budget for Netflix’s cult hit,‘House of Cards’.
There’s no doubt that Apple has the money and muscle to make its upcoming streaming service a success, but it will be interesting to see if it will be able to upend the current status quo in the industry. To do that, it will have to fight against not only incumbents, such as Netflix and Amazon Prime Videos, but also other upcoming services, such as Disney+ and HBO Max.
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