Apple Watch Series 4 Pre-Orders Better than Expected, iPhone XS Seeing Low Demand: Kuo

Sep. 17, 2018



Famed Apple analyst Ming-Chi Kuo has released a new note about Apple’s latest products talking about the pre-orders that the various devices are seeing. The note, obtained by MacRumors, talks about all three new iPhones, and the new Apple Watch Series 4.

The iPhone XS, on the other hand, is not doing all so good, if Kuo’s note is to be believed. He mentions that thedemand for the iPhone XS is below expectations, and people are opting to go with the iPhone XS Maxinstead, proving that Apple’s high pricing strategy is actually working.

“There is strong Chinese demand thanks to the gold casing, dual-SIM, and large display. The XS Max average shipping time is shorter than the 2H17 iPhone X (1–2 weeks vs. 2–3 weeks), which we think is due to supply improvements. We maintain our forecasts that the XS Max will account for 25–30% of 2H18 new iPhone model shipments,”said Kuo.