Dating Queries Outpace Matrimony Search in India: Google
May. 9, 2019Dating-related searches are growing much faster than matrimony queries in India and non-metro cities have outpaced metros in online search across categories, search engine giant Google said on Thursday.
According to Google’s “Year in Search: Insights for Brands” report, there has been a 75 per cent increase in “Near Me” queries and a 100 per cent growth in queries for co-working spaces.
“The online space in India has never been more vibrant. India has become the fastest Internet consuming country in the world and Internet has now become the bridge to the country’s aspirations.
“As highlighted in the report, the growing influence of online videos, increase in usage of language and voice, along with a rise of ML and AI are opportunities for brands and marketers,” Vikas Agnihotri, Country Director, Google India, said in a statement.
“Hindi is also gaining traction in the technology sector with a two-fold increase in queries in Hindi, which are mainly coming from laptops and PCs”, said the tech giant.
Last year saw an increase in the adoption of online automation as businesses used Artificial Intelligence (AI) and Machine Learning (ML) to drive efficiency and improve customer experience.
Brands across various categories, such as BFSI and telecom, have started integrating voice assistants like Google Assistant with their customer service to help customers.
Companies like Uber, Ola and Meru have made cab-booking services available on Google Assistant.
