Google is the Top Buzzing Brand in India, Followed by WhatsApp: Report
Jan. 26, 2020Software giantGoogle secured the first place, followed by Facebook-owned WhatsApp. Other US-based brands that made it to the list include YouTube, Amazon, Instagram, and Facebook.
On the other hand, Swiggy, MakeMyTrip, Zomato, and Flipkart are the Indian brands in YouGov’s BrandIndex Buzz Rankings list. Take a look at the brand rankings and their respective buzz scores below.
YouGov BrandIndex Top Buzz Rankings
“The BrandIndex report sees a dominance of global technology brands who, with their constant innovations, have managed to create a lot of positive chatter amongst Indian consumers. Hence, they lead the race when it comes to brands with the most positive buzz in India. It also shows that the Indian consumer is very engaged with online brands and technology,”says Deepa Bhatia, general manager at YouGov India.
To compile the list, YouGov ranked 260 brands by conducting a survey where they asked respondents if they heard anything about the brand in the past two weeks through multiple sources including advertising, news or word of mouth. They also asked if the message was positive or negative.
Uber Eats, whichrecently got acquired by Zomatoshowed the highest improvement. Swiggy came close with 8.3 and Punjab National Bank follows the lead with a 6.8 buzz score improvement.
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Subin writes about consumer tech, software, and security. He secretly misses the headphone jack while pretending he’s better off with the wireless freedom.
