Google Search Will ‘Soon’ Stop Indexing Flash Content

Oct. 31, 2019

“If you used Flash in your Google Ads campaigns, you’ll need to upgrade to HTML5 … If you already have Flash ads uploaded to Google Ads, we highly recommend that you create new responsive ads instead. Alternatively, you can upload HTML5 ads that you create in Google Web Designer or on your own directly into Google Ads”, said the company to its advertising partners, notifying them of the impending change.

If the inherent security risks associated with Flash were not a good enough incentive for web designers to ditch Flash and embrace HTML5, Google’s decision to stop indexing all Flash content should be the ultimate impetus that should force the hands of lackadaisical website operators to get with the program.

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