Here’s How Much ‘Money’ and ‘Users’ TikTok Lost During its India Ban
May. 4, 2019Popular short video app TikTok was faced with atemporary blockin India over the past month for serving inappropriate content to users. But, the Supreme Court has reversed said ban, saying it’s not the right solution and on the condition that TikTok would block pornographic uploads. However, even the short duration of the ban has hugely affected TikTok’s booming growth.
Well, if you haven’t been keeping up with the buzz around TikTok’s ban, then I would also like to bring to your notice another really astonishing figure. Bytedance, the company who owns TikTok revealed at the court hearing last month thatit lost over $500,000 in revenue each dayduring the block placed on the app by Google and Apple.
Putting all that aside, the worst days are most likely over for Bytedance and the company can continue to function normally – serving comedy and dance videos to users in India. If Sensor Tower’s founder Oliver Yeh is to be believed, the report says,“Despite the brakes having been put on its growth in India, we expect TikTok to rebound quickly from this situation given its popularity and user base there.”
Since its return to Apple App Store and Google Play Store, TikTok has again managed to bounce back to the number 1 spot in the top free apps chart on both the stores. So, the netizens of India seem to be elated with the app’s return.
