Here’s How Netflix Plans to Bypass iTunes Payments in India

Aug. 27, 2018

The development comes after recent reports suggested that the streaming service was testing various ways to get around Apple’s iTunes in a number of markets around the world. With Google and Apple both charging a 30-percent commission on all transactions done via their platforms, more and moredevelopers are looking to bypassthe Play Store and iTunes in order to increase their margins.

In an official press statement, Gopal Vittal, Bharti Airtel’s managing director (India & South Asia) said,“Partnerships are at the core of Airtel’s DNA and affordable high-speed data services and growing smart devices have created a massive opportunity, perhaps one of the biggest in the world, for the uptake of content – both local and global”.

Netflix’s Global Head of Business Development, Bill Holmes, also expressed his satisfaction at the developments, saying,“More and more fans are watching on mobile so we’re bringing together Netflix’s award-winning TV shows and movies with Airtel’s amazing mobile and broadband networks”.

There’s no word on when the latest offer will go live, but the company said that it will announce more details about the offer, including the eligible plans, over the coming weeks.

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