Hotstar Registers 2x Growth in 2019, Crosses 400Mn Downloads

Dec. 11, 2019

“Today, the Indian consumer enjoys a plethora of content to choose from, and it isn’t limited by gender or language. More importantly, this growing accessibility has opened doors to new thoughts and ideas that are shaping a stereotype-defying consumer”, Narang said.

Non-metros are outstripping metros in terms of video consumption and regional content has grown to account for 40 per cent of overall content consumption, said the report. As much as 63 percent of the total online entertainment consumption came from non-metros. Lucknow, Pune and Patna surpassed Hyderabad, Bengaluru and Kolkata in video consumption. In fact, Bigg Boss Tamil is the highest watched entertainment show, having beaten all the Hindi TV Shows, the Hotstar report revealed.