India Consuming Most Data To Download Torrents; Up to 1GB Per Day on Average
Sep. 27, 2018Smartphone users in India are consuming an average 1GB data per day, froman average 7.4GB a month not long ago, and spending more than 90 minutes on online activities daily across the entry-level, mid and premium segments, a Nielsen India report said on Thursday.
“The advent of high-speed 4G Internet, less-expensive mobile handsets and a correction in call data charges have encouraged the speedy adoption of smartphones in India,” said Abhijit Matkar, Director-Technology IPG – Nielsen India.
To meet the demand of the mass market, new Chinese and Indian handset makers have launched affordable handsets which are under Rs 5,000.
“This sudden influx of affordable smartphones created a whole segment of new consumers who either upgraded from feature phones or were new mobile users altogether,” Matkar said in a statement.
When it comes to app usage, chat and VoIP apps dominate usage across customer segment followed by browser apps.
Interestingly,uTorrent Beta appdominates across categories when it comes of consumption of data, followed by YouTube across customer segments, the findings showed.
The smartphone users spend more than 90 minutes a day on online activities while the premium segment takes the usage up to 130 minutes per day.
“The price of handsets and data is emerging as a remarkable surrogate for monitoring the ever-widening set of users and their smartphone usage, thereby facilitating business and marketing strategy for better return on investment (ROI)“, Matkar added.
Despite the availability of economically-priced smartphones, average smartphone prices are still increasing.
The appetite for data consumption has risen over the last 15 to 18 months. The highest engagement occurs on apps that consume a lot of data like Facebook, WhatsApp Messenger, Instagram and Google Chrome, the report added.
