Indian Smartphone Market Grew Only 8% in 2019: IDC

Feb. 7, 2020

“As organic growth becomes challenging with increasing replacement cycles, it is imperative for the smartphone ecosystem to really put its energy and focus on enabling migration of the massive feature phone user base in India in addition to continue offering compelling propositions at the mid-premium segment to boost faster upgrades”,explained Navkendar Singh, Research Director, Client Devices & IPDS, IDC India.

“During the year, we will see launches with newer concepts like under-display cameras, gaming-centric features, and higher refresh rate screens clubbed with efforts by the brands to open new revenue areas like OS monetization and financing services, etc” Singh added.Image Courtesy: IDC