L’Oreal’s Perso Uses AI to Personalize Beauty Care Routine

Jan. 11, 2020

“We know that customization relies on information about your unique skin and personal preferences as well as your environment; this technology accounts for that. Perso uses AI to optimize the formulas and actually gets smarter as you use it.”,said Guive Balooch, Head of L’Oréal’s Technology Incubator in aprepared statement.

Perso personalizes skincare formulas in four steps. Firstly, you’re required to capture a selfie through Perso’s mobile app. The photo is fed intoL’Oréal‘s ModiFace AI thatanalyzes your skin and checks for distinct skin conditionslike deep wrinkles, fine lines, dark spots, and pore visibility.

The systemuses geolocation data to assess the environmental conditionsin your area so that it can suggest the skincare formula that works best in the place you live in. Perso takes various environmental factors including weather, temperature, pollen, UV index, and humidity into account.

You are then asked to enter concerns you aim to address with this skincare routine. This section would be subjective and could vary based on your priorities. For instance, a person would be concerned with dark spots over fine lines while the vice-versa could hold true for another. You can also enter the preferred texture and hydration-levels to further fine-tune the formula.

Subin writes about consumer tech, software, and security. He secretly misses the headphone jack while pretending he’s better off with the wireless freedom.