More Than 500 Million Indians Use Smartphones, 77% Using Internet: Report

Jan. 30, 2020

“Factors like availability of good-quality affordable smartphones, expansion of online as well as offline channels, expansion of 4G/LTE networks by the operators are among the key reasons driving the smartphone user growth”, said Kawoosa. However, it’s going to be challenging hereon as the market is saturating in terms of addressable market, he added.

The next goal for smartphone brands should be to ramp up services where they could consistently generate revenue from the existing customers. At present, smartphone brands are able to generate $0.5-$1.5 a month from users depending on what all the services they offer, including advertising.“Even if a brand is able to generate $1 revenue per user per month, with a base of 50 million users to be there for an average of 3 years, this means a revenue potential of $1.8 billion from services alone”, the findings showed.

The other strategy is to offer accessories and other connected electronic devices like smart TVs and smart speakers.