Netflix will Finally Announce a Cheaper, Mobile-only Plan in India

Jul. 18, 2019

For what its worth, the company seems to have recognised that, and in a new letter to investors obtained byThe Verge, the company has said that it will be launching a new mobile-only plan that will allow users to get much more affordable access to the company’s library of TV shows and movies. According to the note, the mobile-only plan will be coming to India first, andmightexpand to other countries in the future.

Netflix has previously tested mobile-only plans, that offer users more affordable access to its library, but only on mobile devices, and even then, only on one device at a time. In the letter, the company described the mobile only plan as“an effective way to introduce a larger number of people in India to Netflix and to further expand our business in a market where Pay TV ARPU (average revenue per user) is low (below $5).”

This comes hot on the heels of the company’s disappointing earnings, losing over $544 million over the last three months, and adding only 2.7 million new subscribers in that time. This new plan might be a good way for the company to expand its user-base, especially in India.