OnePlus Captures 33% of India’s Premium Smartphone Market
Feb. 4, 2020Overall, the premium smartphone segment in India (above Rs 30,000) registered its highest ever recorded shipments this year, growing 29 per cent in the year.
According to Karn Chauhan, Research Analyst, Counterpoint Research, OnePlus’ ongoing retail expansion in India can be attributed to the increased sales volumes.
“Its recent partnerships with renowned retail distributors, as well as successfully extending its unique premium brand experience to retail customers through OnePlus Experience Centers, have played a crucial role in its growth,”said Chauhan.
Similarly, the ultra-premium segment (above Rs 45,000) emerged as the fastest growing segment with 63 per cent (YoY) growth.
“OnePlus continues to enjoy strong word of mouth communication from existing users, which also led the brand to have over 5 million strong community in India alone, a substantial number for a premium tech brand,”said Chauhan.
Examples of innovations include its adoption of high refresh rate (90Hz), almost bezel-less displays and being first to launch smartphones with Qualcomm’s Snapdragon 855 Series application processor in India.
