Online Smartphone Shipments Highest Ever in Q1 2019

Jun. 11, 2019

According to Counterpoint’s ‘Market Monitor’ report, online channel shipments grew 17 per cent year-on-year (YoY) in Q1 driven by new launches, sales events and lucrative offers.

However, smartphone shipments in the offline segment declined by 4 per cent.

Smartphone brands like Huawei, Xiaomi, Realme and ASUS contributed most for Flipkart and accounted for more than four-fifths of its total smartphone shipments.

Samsung, Xiaomi, Huawei and OnePlus drove Amazon’s growth.

Amazon’s contribution also reached its highest ever level in the online premium smartphone segment with a share of 81 per cent due to sales of OnePlus, Samsung and Apple.