Within just three years of starting commercial operations, Reliance Jio has reportedly become the largest telecom service provider in India by subscriber count. According to PTI, data released by Reliance Industries last week shows Jio ended June with an user base of 331.3 million, which is higher than both its closest competitors, Bharti Airtel and Vodafone Idea.
As per TRAI, Jio ended May with 322.98 million users as against Airtel’s 320.38 million. While the telecom regulator also reported 387.55 million subscribers for Vodafone Idea at the end of Q1, the company last week reported a decline in its customer base to 320 million since then.
The company’saggressive pricing strategyhas not only brought fast internet connectivity and true unlimited voice-calls to tens of millions of people around the country, but has also forced other operators to reduce their prices to more affordable levels. While the larger operators have been able to withstand the onslaught, most smaller carriers were forced to either shut shop or get acquired by their larger competitors.
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