Samsung Appoints Roh Tae-moon as New Mobile Chief, Replacing DJ Koh

Jan. 20, 2020

Samsung Electronics has appointed the company’s president, Roh Tae-moon, as its new mobile chief in place of DJ Koh as part of a massive management shake-up that also saw the company’s network business chief, Cheun Kyung-whoon, being promoted to president. Koh, the former mobile chief, will continue to lead Samsung’s IT & mobile communications (IM) division, the company said in a statement on Monday.

According toReuters, the 51-year-old Roh is the youngest president at Samsung and, was the driving force behind the company’sdecision to outsource phone manufacturingto third-parties to cut costs and to better compete with rivals, such as Huawei. As former mobile development head, he led development of Samsung’s Galaxy mobile devices, and is expected to help the company regain some of its lost market share at a time when smartphone competition is heating up globally.

As the head of Samsung’s mobile business, one of the first public assignments for Roh might be the mega ‘Unpacked’ event next month, where the company is expected to unveil theGalaxy S20 series flagshipsand theGalaxy Bloomfolding smartphone. It will also be interesting to see how Roh will shape the company’s policies in the mid-range segment, especially in countries like India, to regain some of its lost market share from Chinese rivals like Xiaomi, Realme and others.

Featured Image Via: GizmoChina

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