Once known as‘Project Valley’internally within Samsung, the company’sexperiments with foldable smartphoneshas been an open secret for years now. Late last year, the CEO of Samsung’s mobile division, DJ Koh, put all speculation to rest by officially confirming that the company is, indeed,working on such a device, although, he refused to give a time-frame for its launch.
Koh had earlier said that Samsung would like to be the first company to launch such a device for the mass market after reports suggested thatChinese manufacturers could beat it to the buzzerwhen it comes to a foldable phone. However, this is the first time he or any Samsung executive has announced an official time-frame for the launch of the device that has been doing the rounds of the rumor mill for ages.
According to Koh, Samsung decided to go ahead and launch foldable smartphones only after surveys conducted by the company reportedly indicated that there’s a definite market for such a device. While he didn’t give out an exact launch date just yet, the device might give Samsung a massive advantage as it looks tostoke growth and regain market-shareat the premium-end from Apple and Huawei.
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