Samsung Shuts Down its AI-powered India-specific ‘Mall’ Shopping App

Jul. 2, 2019

Samsung has shuttered its AI-powered shopping app, known as Samsung Mall, designed specifically for the Indian market. This app enabled users to point their phone at objects around them, see the e-commerce store it was available on, and make a purchase from within the app. However, the development of Bixby, integration of similar features into it, and flailing userbase have led to the closure of the app.

Samsung’s voice assistant Bixby is now slowly but steadily finding a way into more of the company’s devices. It’s no longer just restricted to flagships and can be found on its new mid-range phones such as Galaxy A50 and others. The company has finally revamped its India strategy with the launch of the Galaxy A and Galaxy M series to take on the likes of Redmis and Realmes in the country.