Samsung Users Moving to Pixel, OnePlus: Counterpoint
Apr. 12, 2019According to Counterpoint’s “US Smartphone Churn Tracker”, less than one in five people who bought either device was a previous Apple user.
“The Pixel was built to lead Android innovation and be a device to sway the iOS base over to Android. Over 80 per cent of volumes are coming from its Android partners,”Fieldhack added.
A total of 31 per cent of Pixel 3 sales came from previous Samsung Galaxy S7 owners.“Both the Pixel and 6T devices show that there is room to innovate in the market. While Samsung and Apple are dwarfing others in size, marketing spends, and consumer perception, there are pockets of users that are still interested in alternatives,”Fieldhack noted.
