Snapchat Brings Limited-Edition Custom Stickers, Filters and Lenses for IPL 2018

Apr. 9, 2018

According to a recentreportfromThe Indian Express,Snapchatusers will be able to type in the names of one of the aforementioned teams in the search bar and then subscribe to their Stories. Ben Schwerin, Snapchat’s vice president of partnerships, was quoted saying:

As part of the partnership, the platform has also released a number of custom stickers, filters and Lenses for the duration of the tournament.

One of the new Lenses will allow the user transform into a batsman from their favorite team, with the team anthem playing in the background. In order to access the Lenses from a particular team, users can just need to scan the team’s Snapcode and the Lenses will be unlocked for 24 hours.