Sony is Pulling the Plug on its India Mobile Business
May. 22, 2019We can clearly see that Sony’s smartphone business has been on the back foot and we haven’t seen any new launches from the Japanese giant in India for quite some time now.
Sony obviously wants its mobile business to be profitable by the next fiscal and for that reason, it is reducing operating costs by 50 percent and focusing on some key markets such as Japan, Europe, Taiwan, and Hong Kong. All the other regions that Sony’s mobile business had a presence in are being termed ‘non-focus’ regions and this includes India.
The world map attached above should give you a better idea of Sony’s mobile business plans.Theregions marked blue are the ones where it will continue selling its mobiles in some capacity, whereas the regions marked red are defocused onesand won’t see new Sony mobile launches.
Well, if you ask anyone, they would certainly tell you that it was difficult for Sony to now break into any of the market segments in India, thanks to the increased competition and Chinese brands jam-packing every price bracket with a powerful and feature-rich phone.
So, I guess it’s time for Indian users to bid adieu to Sony mobiles, which were once the dearest part of our generation, especially the funky and cool Walkman series. Remember them? Let us know your favourite Sony smartphone to date in the comments below.
