Sony Struggling to Meet Rising Demand for its Mobile Cameras

Dec. 26, 2019

Sony’s smartphone business may not be going the way the company would have hoped for, but its mobile image sensors have always been in-demand from OEMs around the world. So much so, that a newreport from Bloombergnow claims that the company is struggling to keep up with demand in spite of running its factories at full capacity round-the-clock.

The report quotes Terushi Shimizu, the head of Sony’s semiconductor unit, as saying that the company will run its chip factories constantly through the holidays to try and keep up with demand. In fact, Sony’s image sensors have apparently become so popular that Shimuzu says even the expanded capacity might not be enough to meet demand. According to him,“Judging by the way things are going, even after all that investment in expanding capacity, it might still not be enough. We are having to apologize to customers because we just can’t make enough”.

Passionate techie. Professional tech writer. Proud geek.