Spotify Hits 248 Million Global Users, Thanks to Rapid Growth in India

Oct. 29, 2019

In apress releaseearlier today, Spotify said that its operations in India“outperformed our forecast by 30% this quarter. This momentum was driven by a number of factors including the launch of our first broad-based marketing campaign, ‘Sunte Ja’ (Listen On), since launch in February”. As for its global business, the company said:“Net subscriber growth exceeded our expectations and was led by strong performance in both Family Plan and Student Plan. All other product offerings were mostly in line with expectations”.

The Swedish audio streaming giantlaunched its service in Indiaat the end of February and, hit a million users within its first week. It claimed to have signed-up a million more users in the following few weeks. It isn’t, however, immediately clear as to how many of them have subscribed to the premium tier.

Earlier this year, Spotifyrolled out a lightweight versionof its app as part of its efforts to reach more users in developing markets. CalledSpotify Lite, the slimmed-down app weighs in at around 10-15MB (depending on the device), as opposed to the 100MB download of the full-fledged software. Originallylaunched in beta last year, the lightweight version is aimed at users with slower phones and limited data availability.

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