TikTok User Spend Crossed $10 Million Last Month

Jul. 23, 2019

If you thought the TikTok craze was dying out, here’s a reality-check for you. The short video sharing app that has been at the center of a huge number of controversies, is going strong and is growing at an immensely fast rate.

Interestingly, according to the Sensor Tower report, while India is the biggest market for TikTok, the highest user spend in the app was from users in China, where the gross revenue for the app has increased 271 percent since January this year.

“Last month’s record spending comes as TikTok is testing several enhancements to its user experience, some inspired by rival Instagram,” Yeh said.

“TikTok has grossed $113 million from in-app purchased to date, not including spending on third-party Android app stores such as those in China,” he added.

The short video sharing app has been downloaded over 1.27 billion times globally, according to Sensor Tower.

with inputs from IANS