Top 1% App Publishers Responsible for 80% of New App Downloads : Report
Dec. 1, 2019According to thereport, there were 29.6 billion app downloads in the third quarter of this year out of which23.6 billion apps were from the top 7,920 app publishersleaving the rest – 784,080 publishers with a comparatively low 6 billion app downloads.Image credits: Sensor Tower
The report covered the download statistics for games as well. Here, the influence of top game publishers is a bit higher andstands at 82%. According to Sensor Tower, the top 1% (1,080 game publishers) were responsible for 9.1 billion downloads while the rest of the 106,920 game publishers accounted for just 2 billion downloads.
In terms of revenue, the top 1 percent of app publishers generated $20.5 billion while the rest generated $1.5 billion. As far as the games are concerned, the figures are at $15.5 billion for the top game publishers and $800 million for the rest of the game publishers.
“In a continually growing market where most publishers are competing against the publishers controlling 80 percent of all new user acquisition, standing out among the competition is more crucial than ever.”,notes Sensor Tower.
With this data, it is evident that people are less likely to try out new apps and games developed by indie and less known developers and are probably sticking with the offerings of top publishers. If you are interested to try out some new casual games in your Android smartphone, check out our list on the samehere.
So, what do you think of these findings? Let us know in the comments.
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