South by Southwest, or SXSW as it is more commonly known, is one of the few tech events on the horizon that hasn’t been canceled yet due to the coronavirus outbreak. However, it seems that Apple has joined a growing list of companies canceling their presence at the event.
The report comes from Variety, which says that the Cupertino giant has canceled its plans to go to SXSW, and has also canceled its plans to premiere new Apple TV+ shows that were slated to be first-shown at the event. Thecompany had plans to premiere three new shows at the event, including its documentary on the Beastie Boys.
It’s noteworthy that Apple hasn’t issued a public statement announcing its withdrawal from the event scheduled to be held from March 13 in Austin, Texas.
The streaming giant had planned on screening 5 new films at the event, along with a panel for #BlackExcellence.