We Always Try to Keep Our Prices as Low as Possible – Tim Cook

Oct. 3, 2019

“We always try to keep our prices as low as possible and fortunately we were able to lower the price of the iPhone this year”,said Cook. This might be a bit controversial statement considering the usage “as low as possible” but yeah, we did see a $50 price drop in the base model of the iPhone 11 when compared to iPhone XR launched last year which has similar specifications.

When asked about Apple facing legal issues for trying to establish a monopoly in the iOS app market, he replied as follows:“No reasonable person would ever call Apple a monopolist. We have 30 to 40 apps – versus more than two million others”.He even emphasized the fact that customers are being offered an experience that makes App Store a trustworthy place to buy apps and customers could easily access any content they desire through the browser.

So, what do you think of Apple’s new pricing strategy? Let us know your thoughts in the comments.

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