WhatsApp Reportedly Gets Regulatory Approval for WhatsApp Pay in India
Feb. 11, 2020WhatsApp finally appears to have dealt with all the data compliance issues that stopped the company from rolling out the service widely in the country. There weremultiple reportsover the past few months hinting at the imminent launch of WhatsApp Pay in India and now, theNational Payments Corporation of India has reportedly approved the launch of WhatsApp Pay in a phased manner.
If you’re wondering how the data localization issue got solved all of a sudden, that’s becauseWhatsApp reportedly agreed to comply with thedata localization regulationsset by the Indian government.“If WhatsApp is able to fulfil the compliance requirements, the messaging platform will be able to do a full roll-out,”sources told Business Standard.
With over 400 million users, WhatsApp certainly has a significant market share in the country and it will challenge the likes of powerful players in the UPI-based payments segment – Google Pay, Amazon Pay, PhonePe, and Paytm.
In addition, WhatsApp will beexpanding its payments serviceto several countries in the next six months. So, now that WhatsApp Pay is about to be widely available after a long gap, will you consider switching to it over your current payment method? Let us know in the comments.
Subin writes about consumer tech, software, and security. He secretly misses the headphone jack while pretending he’s better off with the wireless freedom.
