Xiaomi Enters Toy Business in India With Mi Truck Builder

Jul. 2, 2019

Having tasted immense success in the smartphone sector in India, Xiaomi is looking to enter more product categories in the country going forward. The company has now entered the toy business by launching the Lego-likeMi Truck Builderthat it claims will help children improve their concentration, creativity, and cognition.

Moving beyond just smartphones and related accessories, Xiaomi recently launched the Mi Beard Trimmer as part of its strategy to launch more Mi-branded electronic gadgets, accessories and lifestyle products in the country. The Mi Truck Builder is just one of the products the company is planning to launch in the country in the coming months alongside a pair of over-the-ear headphones, all new Bluetooth earphones, a rechargeable LED Lamp and a standalone fast-charging adapter.

Of course, the launch of all these new products doesn’t mean Xiaomi is easing up on its smartphone game, as the company is expected to launch the Redmi K20 and K20 Pro in the country this month.

Meanwhile, the Mi Truck Builder is now up for crowdfunding at a price ofRs. 1,199.

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