Xiaomi India Market Share Crosses 30 Percent; JioPhone Reigns Among Feature Phones

Apr. 24, 2018

Earlier this year,Xiaomidethroned Samsungto take the top spot as the biggest smartphone manufacturer in India. Now, according to latest data released by Counterpoint Research (viaET), the company is steadily widening its margin and has crossed a record 30% share mark. The data also points out that Reliance’sJioPhonehas also captured over 35% of the feature phone market in India, which was also controlled by Samsung in the past.

“Xiaomi and Samsung alone captured 58% of the total smartphone market. Xiaomi’s performance is driven by rising product-pull in the offline market, building upon its strong presence in the online channel where it captured a record 57% share”.

As for feature phones, the JioPhone continued to dominate with 36% market share, followed by Samsung at just 9.8%. Itel, Nokia, and Lava took the third, fourth, and fifth spot, with 9.4%, 7.3%, and 5.6% share, respectively. Tarun Pathak, associate director at Counterpoint Research, was quoted saying:

In the premium smartphone segment, Samsung bagged the top spot, capturing half of the total market with its latest flagships – the Galaxy S9 and Galaxy S9+. OnePlus took the second spot with a fourth of the market share of the premium smartphone market. Interestingly, 96% of all smartphones were assembled or manufactured in India due to the government’s increased focus on the Make-in-India program and the rising import duties.