Xiaomi India’s Largest Exclusive Offline Brand Ahead of Samsung, CCD: Report

Nov. 4, 2019

A new report released Monday by Channelplay, a retail and channel solution provider, has claimed that Chinese smartphone vendor, Xiaomi, is now the leading single brand retail network with the largest exclusive brand network in India. As per the report, the company is at the top of the heap across all segments – not just in electronics – ahead of Samsung, Cafe Coffee Day (CCD), Dominos India and Bata.

Xiaomi’s retail network is inclusive of all its single brand retail outlets, including Mi Home, Mi Studio and Mi Stores. According to a statement from Channelplay CEO, Sundeep Holani,“A large proportion of consumers prefer a physical product experience before buying and another significant proportion is reluctant in making financial transactions online, especially for high value products. This has largely established the need for brand experience stores”.

In the study, industries retailing a physical product were audited across a number of categories, including apparel, footwear, jewellery, watches, electronics, pharmacy, furniture, furnishings and more. Some of the other popular brands that were evaluated include HP, Lenovo, Kohler, McDonalds, Subway, Puma, Ferns & Petals, Benetton, More Supermarket, Reliance Fresh and Baskin Robbins.

With inputs from IANS

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