Xiaomi is FC Goa’s Official Title Sponsor in Indian Super League

Oct. 5, 2018

In an official statement, FC Goa mentioned that the team has shown‘extreme rigor and a raw ability to lead’, and these are the qualities which it shares with Xiaomi, which has led the Indian smartphone market for a few quarters.

Xiaomi’s sponsorship deal with FC Goa will certainly create some waves in the country and is indicative of the company’s change in strategy for the Indian market. Xiaomi has been known all these years as a company that does not advertise or sign sponsorship deals. But it has had to change its tack on both these fronts for India, which has beena hugely successful market for the company, but where it’s facing some ofthe most intense competitionfrom several electronics companies.