Xiaomi Sets Guinness World Record With 500 Flagship Mi Stores For Rural India
Nov. 20, 2018Xiaomi today announced it has opened a record 500 retail stores in rural parts of India, afterteasing the announcement yesterday. Called Mi Stores,Xiaomiopened all of these simultaneously on October 29, thus setting a new record.
The Mi Stores are said to be similar to the bigger Mi Home stores currently operational in metro cities, and Xiaomi India MD Manu Kumar Jain said they would provide a flagship experience to rural customers. The company plans to expand the offline sales presence over 10 times in the next year and create over 15,000 jobs in the process.
Started with the online-only strategy, Xiaomi is fast expanding its presence in offline retail as well. In September, the company launched its fourth flagship “Mi Home” experience store in the country, in Bengaluru, along with a new office. It has ramped up the Mi reseller network at the same time to become a true 360-degree retail player, which every major player is now trying to do – examples beingMotorola,HonorandOnePlus.
Along with its products in the smart home portfolio, it is also venturing into non-technology related segments like luggage, shoes, apparel and more.
With inputs from IANS
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