Xiaomi Top-Selling Smart TV Brand in India With 33% Market Share in Q3, 2019

Dec. 12, 2019

According to the report, Xiaomi is followed by usual suspects, Samsung, LG, and Sony at numbers two, three and four with 14 percent, 13 percent, and 10 percent market shares respectively. Chinese brand TCL rounded out the top five with a 9 percent market share. This is thesixth consecutive quarterthat Xiaomi has led the smart TV market in India. You can check out some key stats in Xiaomi India MD Manu Kumar Jain’s tweet below:

Commenting on the news, Raghu Reddy, Head of  Categories and Online Sales at Xiaomi India, said that thecontinuing success of the brandis a result of the company’s content-first approach and uniformity in user-experience.“Our TVs have always upheld the core philosophy of providing a content-first and consistent experience with a focus on India. Its PatchWall 2.0 provides over 7 lakh hours of content in 16+ languages, 18+ content partners, and live news”, he said.

According to Xiaomi, its Mi TV lineup is available across 70+ Mi Home Stores, 20+ Mi Studios, 2500+ Mi Stores, and several Mi Preferred Partner outlets around the country. Also, more than 85 percent of Mi TV models sold in India are made within the country, which will further be expanded by “bringing more component assembly to India,” said Xiaomi.

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