YouTube is Adding More Ways for Creators to Make Money
Jul. 12, 2019For a long time, the major source of revenue for both YouTube and the creators on the platform have been advertising deals. However, it looks like the video sharing platform is trying to rely less on advertising revenue by adding more ways for creators to make money on YouTube.
For starters, the merchandising option that YouTube unveiled last year is already being used by a number of content creators on the platform, and now the company has expanded its list of merchandising partners. According to a report by The Verge, YouTubers who have partnered with Crowdmade, DFTBA, Fanjoy, Represent, and Rooster Teeth will now be able to embed these products below their videos.
Neal Mohan mentioned that YouTube is still exploring more avenues for revenue generation independent of advertisers, and these new additions are expansions of features that have already proven to be a success. It’ll be interesting to see what other modes of revenue generation YouTube comes up with in the future, but for now, creators can gain even more independence from advertisers on YouTube.
