YouTube Testing New ‘Featured in this Video’ Grid for Collaborators

Dec. 24, 2019

What’s more, the company is saying that the feature works without requiring any input from the creators themselves. Instead, it relies on a bunch of signals to identify which creators are featuring in a collaboration and adds them to the grid itself, along with an option to subscribe to their channels right there and then.

In a thread about the new feature, the company wrote“To make it easier to discover new creators and subscribe to their channels, we’re testing out a “featured in this video” section right below the video you’re watching — it will highlight creators who are featured in the video (based on a range of signals about the video) and include links to the featured creator’s channel with the option to subscribe. We’re starting this experiment with a diverse group of top searched creators across various categories on YouTube, and only a small percentage of viewers using the YouTube Android app will see the feature while we gather feedback.”

So far, the feature will only be available to a “small percentage of users”, and based on the tests and the response from users and creators, it might be rolled out to more users eventually.